Outside: Your average K-cup. The first thing you will notice is that this smells AMAZING when you brew it, like that perfect coffee smell. It doesn't really carry over when you have it in a cup, but it has a medium dark color. Also, the box says this is a medium roast coffee which seems unique for Breakfast blends because they tend to be light roasts.
Insides: It's nice. Definitely on the lighter side of medium roast but nice. It's not very strong but still is a fairly satisfying cup of coffee. The bitterness is very low with several sweet notes that come through. Actually, the sweet dominates any other flavor, so this is probably a good coffee to get if you want a person-neutral coffee (for people who don't like really strong coffee). It's not complex or multidimensional, but that's ok.
Overall: From what I've seen, all the K-cups cost the same. Not across different stores, but one brand costs the same as the others. This isn't a bad one to get if you want your coffee to taste like coffee and really, the smell is quite nice to get out of bed to.
My Rating: Try it! Here's the coffee site, which I'm assuming has the K-cups somewhere.
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